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... a dietician for the british heart foundation has said the body would not routinely recommend functional food and drinks for health benefits ... the comments to just-food come on the back of a report by market intelligence firm key note on wednesday (23 june) that revealed the uk functional food and drinks market is expected to continue to grow over the next five years, but at a slowing rate ... the report found that the major issue in food and drink development and manufacturing remains health, boosted by the threat posed by the rising level of obesity ... key note predicted that the value of the functional food and beverage market will rise from gbp1 ... 9bn in 2013/2014, with fortified breakfast cereals and probiotic yoghurts contributing to most of that growth ... however, victoria taylor, senior dietician for heart health at the british heart foundation (bhf), said that the bhf would hold back from routinely persuading consumers to go for functional food and drink ... “our view is always that a heart healthy diet has a range of different components and all of those include normal foods and the proportions in which you eat those foods,” taylor said ... “there are some foods that are beneficial to a heart healthy diet but they’re not necessarily marketed as a functional food, things like oily fish and changing the types of oils you have from saturated to unsaturated and so we would promote those first ... ” she added: “we do get queries on functional foods related to heart health and we would follow nice guidance in that we wouldn’t routinely recommend them to people ... ” taylor believes consumers can often find functional foods “confusing”, and the cost implications can have an effect on purchasing decisions ... and so although some of the functional foods do have a research base to back up their claims or benefits, we still feel that people are able to eat a heart healthy diet without necessarily having to include these foods in it

... just-food articles are only available to registered users and members ... all provide instant access to the latest news, insight and expert analysis ... the functional food and drinks market is expected to continue to grow over the next five years, but at a slowing rate, according to a report by market intelligence firm key note ... all provide instant access to the latest news, insight and expert analysis

... the uk and us are forecast to remain at the centre of the growing global market for online grocery retailing, new research has shown, as new technology continues to change the way consumers shop ... com shows the uk will remain europe’s largest market by some distance ... by 2014, market value is forecast to reach gbp20 ... during this time, the online sector’s share of the retail food and drinks market is expected to increase to 4% in 2010, reaching 9 ... 5% by 2013 and then exceeding 12% by 2014 ... the us market, by comparison, is expected to reach a value of us$13 ... although the market is forecast to continue to experience double-digit growth rates in the region of 11-12% per year, its share of the us retail grocery market is unlikely to rise above 2% during this time, the report claimed ... much of the projected growth within the us market is expected to come from the anticipated spread of broadband access across the country ... the online market may also benefit from the increasing tendency of shoppers to research products prior to purchase ... one industry source told just-food: “the appreciation of the internet as a research tool for in-store purchases will magnify ... ” although the us and uk will remain the largest markets for online grocery sales, the report points out that in europe, the market is expected to develop across many parts of the region ... “large countries such as france and germany are forecast to increase in size over the next few years, with the french market in particular expected to benefit from the heightened activity by carrefour within the online grocery market,” jonathan thomas, the report’s author, said ... “smaller european countries such as ireland and the benelux and scandinavian nations are also forecast to grow, with sales expected to develop within the more easterly nations towards the end of the next decade ... across most of europe, online sales of food and groceries are projected to trail non-food items such as electrical accessories and home appliances for some time to come

... political and economic stability in eastern europe makes an attractive proposition for food and drink manufacturers, according to leatherhead, especially as western european markets are marked by maturity and recession ... although there have been some tensions in the eastern european region in recent months – such as the disputes between russia and georgia and between russia and ukraine, elsewhere the situation ahs been relatively stable ... according to the new report from leatherhead food international, called emerging european food markets , government agencies have actively encouraging investment in their food industries ... the report contains good news for international firms that have already made the move east, including the likes of nestle, unilever and kellogg; global ingredients firms have also been building presence in the east, so as to supply their multinational clients on the ground and develop new clients in the domestic market ... and as economic gloom settles over the eurozone is even affecting foods – traditionally seen as ‘recession-proof’ – high growth in emerging european markets could prove an important counter-weight ... east v west despite western european markets seeing modest growth and europe as a whole retaining a 43 per cent share in the global food and drinks market, the report says that europe “has held onto its dominant position as a result of the strong growth witnessed recently in many of the region’s central and eastern countries” ... leatherhead values its market as worth around €160bn in 2007 – an increase of around 45 per cent on 2005 ... on a global scale, as international brands and retail chains move into the market, the prediction is that central and eastern europe will increase its share of total food and drink expenditure in the years to come ... growth categories the new report from leatherhead also gives an insight into the kinds of foods that are likely to see market growth in the eastern european economies

... the european market for diet foods is likely to grow steadily over the next few years as the population continues to grow heavier and more out of shape, according to a new report from market analysts datamonitor ... but it is about more than just losing weight, datamonitor suggests - people are now keen to hone and tone their bodies as well, and this impetus should push the value of the diet market to something in the region of €96 billion by 2006, the report predicts ... germany, italy and spain will be the heaviest countries with over 50 per cent of their population being medically overweight, it said, while the uk and france will be comparatively lighter at only 40 per cent ... "over the past couple of decades, our diets have become much less regulated, breaking away from the three meals a day structure in favour of convenience," said andrew russell, datamonitor consumer markets analyst and author of the report ... but although the average person's body is getting bigger, this is driving increasing interest in maintaining and developing a good physique, even if this interest does not always translate into long-term lifestyle changes ... both those who find themselves overweight and those who are keen to avoid being in that position are increasingly interested in using both exercise and diet to manage their shape ... as a result, the diet food and drinks market will be worth €96 billion by 2006 ... " the report said that the slowest growth in the diet foods market will come from the confectionery and fats and spreads sectors, while the fastest growth will come from the dairy products and bakery segments, mostly because these are the areas focused on by diet food manufacturers and which therefore offer the highest levels of choice ... while the diet food market will continue to grow as consumers become more health conscious, the alcoholic drinks industry is likely to suffer, with shape-conscious consumers abstaining from alcohol (in particular beer) to such an extent that it could cost the industry up to €5 billion by 2006